[DOWNLOAD] "It's Not Just PR" by W. Timothy Coombs & Sherry J. Holladay ~ eBook PDF Kindle ePub Free
eBook details
- Title: It's Not Just PR
- Author : W. Timothy Coombs & Sherry J. Holladay
- Release Date : January 08, 2013
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 662 KB
Description
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars